Diversity, winners of Britain’s Got Talent 2009, will front a campaign to raise awareness of eating disorders in the UK.

 

In a statement on b-eat.co.uk, the dance troupe said: “Diversity is delighted to be supporting Beat, the national eating disorders charity and their Sock it to Eating Disorders campaign. As dancers we understand the pressures to look a certain way and be a specific shape.”

 

The operation coincides with Eating Disorders Awareness Week, which first took place in 2013.

 

Fundraisers are being encouraged to raise money by wearing their “silliest socks”. Groups collecting more than £250 will be entered into a special prize draw, with the winners getting the chance to meet Diversity in person at their training studios in Essex.

 

Beat claims that 1.6 million people are affected by eating disorders in Britain.

 

Ashley Banjo and co said: “Eating disorders will affect thousands of our fans and no one should face these serious mental illnesses alone. Join us, get silly with your socks during Eating Disorders Awareness Week and help Beat reach even more people affected by eating disorders.”

 

Cheryl Armitage, Director of Fundraising and Communications, said Diversity’s support would help “raise awareness of these serious mental illnesses” and allow the charity to provide “its essential support services to sufferers, families and friends.”

 

Eating Disorders Awareness Week runs from February 24th to March 2nd.